25 may 2017

   cristina ghinea

Be SpectACTive! conference

The 12th and the 13th of June in the inspiring framework of the Sibiu Performing Arts Market will take place the fourth Be SpectACTive! international conference with the title: AUDIENCE ENGAGEMENT, the impact of the audience-centric approach on the organizations and the policy implications.

Starting from the experiences that are part of the narratives of the audience engagement nowadays, the conference intends to explore and to analyse the implications at organizational and policy level of the audience-centric approach. The speakers taking part in the conference are representatives from European Union, cultural professionals, policy makers, researchers, intellectuals and artists coming from all over the world. Besides, some of the active spectators engaged in the activities of participatory programming, organised by the partners of Be SpectACTive, will participate in the conference: they are going to give a precious contribute to expand the perspectives on this argument.

The first day will be opened by the speeches of the representatives from the EU Parliament and the EU Commission, as Monica Urian, Policy Officer, European Commission/DG Education and Culture, who will present her vision. After the institutional speeches, Giuliana Ciancio, Arts Manager and Researcher, and Luca Ricci (Kilowatt Festival) are going to introduce the project Be SpectACTive, giving then the floor to Anne Torreggiani, expert of audience strategy and Chief Executive Officer of The Audience Agency, a mission-led organisation, which exists to give people better access to culture, for the public good and the vitality of the sector. Finally, Giada Calvano, Luisella Carnelli and Félix Dupin-Meynard will present the first results of the research conducted in the framework of Be SpectACTive! by the University of Barcelona, Fondazione Fitzcarraldo and University of Montpellier.

The second day will start with the keynote speech by Niels Righolt from the Center for Kunst & Interkultur in Denmark, an organisation whose goal is to enable full and equal participation of individuals and communities from all origins in Danish cultural life: his speech will focus on cultural policies. The rest of the day is dedicated to workshops, an important occasion for working in small discussion groups moderated by experts in the field of cultural management and policy, focused on three different aspects of the overall theme of the conference:
1.Are the cultural organisations changing because of these practices?
2.Are new policy-narratives needed according to the current scenario?
3.The ethical issues and what is the legacy for the communities and individuals engaged in `audience engagement` processes?

Representatives of EU Capitals of Culture programme, artists, and programmers from all over the world as well as audience members will have an opportunity to share their perspectives and discuss their experience within these groups. The presentation of the results from the discussion groups and a moment of debate are going to conclude the conference.

The project
Be SpectACTive! is a project financed by the Creative Europe programme of EU about performing arts and audience engagement. Its members are: Municipality of Sansepolcro and CapoTrave/Kilowatt (Italy), Bakelit Multi Art Center (Hungary), Domino (Croatia), LIFT (UK), Radu Stanca National Theatre (Romania), Tanec Praha (Czech Republic), York Theatre Royal (UK). Research aspects are followed by: Fondazione Fitzcarraldo (Italy), Universidad de Barcelona (Spain), Université de Montpellier (France).

The language of the conference will be english.
Registration form is available on the Sibiu Performing Arts Market website:
Further informations on

Be SpectACTive conference – Sibiu 12 and 13 of June 2017
Monday 12 June: from 13:00 to 15:30
Tuesday 13 June: from 10:00 to 13:00
at Ibis Hotel, Turandot room
Calea Dumbrăvii nr. 2-4, 550324, Sibiu (RO)


1st Day, Monday, June 12, 2017

  • 13:00 Welcome from Constantin Chiriac
  • 13:15 EU Institutional speeches
  • 13:40 Presentation Be SpectACTive! Giuliana Ciancio, Arts Manager and Researcher and Luca Ricci, Capotrave/Kilowatt
  • 14:00 Keynote - Anne Torreggiani, The Audience Agency, UK
  • 14:35 Questions
  • 14:50 Presentation Be SpectACTive! research findings Giada Calvano (University of Barcelona), Luisella Carnelli (Fondazion Fitzcarraldo), Félix Dupin-Meynard (University of Montpellier)
  • 15:10 Discussion

2nd day, Tuesday, June 13, 2017

  • 10:00 Keynote - Niels Righolt, Center for Kunst & Interkultur DK
  • 10:35 Parallel workshops The three workshops will be moderated by Monica Urian, European Commission - Anne Torregiani, the Audience Agency, Niels Righolt, Center for Kunst & Interkultur DK
  • 12.00 Presentation of the Results of the discussion groups by the discussant Giada Calvano, Univesity of Barcellona, Luisella Carnelli, Fondazione Fitzcarraldo, Félix Dupin-Meynard, University of Montpellier
  • 12.30 Debate and Conclusions

The parallel workshop are composed of:

1. Are the cultural organisations changing because of audience-centric practices?
Moderator: Niels Righolt, Center for Kunst & Interkultur DK

Codruta Vulc - ArtMania Festival
Katherina Vasiliadis – Production Manager & International Relations MASH Malcom Shalem Dance House Jerusalem
Tan E-Jan - Founder/Creative Producer – Toccata Studio
Shen Lin - Professor at The Central Academy of Drama
Gina Kafedjian – Projects and Events Manager Plovdiv 2019 ECoC
Marta Martins - ArtemRede
Discussant: Giada Calvano, University of Barcellona

2. Are new policy-narratives needed according to the current audience-centric approaches?
Moderator: Monica Urian, European Commission

Noel Witts – Professor Leed Beckett University
Willie White – Artistic Director – Dublin Theatre Festival
Marcelo Zamora – President - La RED - Promotores Culturales NETWORK of Latin America and the Caribbean
Meng Jinghui – Artistic Director – Beijing Fringe FestivaNick Rongjun Yu – Director Shanghai international comedy festival | ACT Shanghai international theater festival | Shanghai international magic festival | Shanghai international Puppets theater festival
Christos Patsalides – Chairman Pafos 2017 ECoC
Kristof Jonckheere (Buda Kortrijk)
Discussant: Félix Dupin-Meynard, University of Montpellier

3. The ethical issues and what is the legacy for the communities and individuals engaged in audience engagement processes?
Moderator: Anne Torregiani, The Audience Agency

Stelios Papageorgio – Volunteer Coordinator Pafos 2017 ECoC
Vera Feleki – Eleusis 2021 ECoC
Shina Kim – Korea Arts Management Service
Li Guojie - The CEO of Penghao Theatre and Beijing Nanluoguxiang Performing Arts Festival
Lilian Kuok – Artistic Director – Leng Chi Dance Association Macao
Carmen Croitoru – Director – National Institute for Cultural Research and Training
Discussant: Luisella Carnelli - Fondazione Fitzcarrldo

      © Andrea D'Ambrosio